Being Mister

Two Aesthetics, One Feminine Language!

If we’ve ever felt torn between soft and sultry, playful and poetic, sunlit and candlelit—we’re not confused. we’re just fluent in both It Icon and That Icon language.

In the It Icon x That Icon community, these two expressions are more than moods. They’re mirrors. They’re muses. They’re movements. They both speak feminine. But they speak it differently.

And once we understand the difference, we'll start to understand ourselves.

✦ It Icon Language: Light, Airy, and Effortlessly Luminous

She is the morning sun. The café terrace glow. The sweet flirtation of a passing breeze.

It Icon language is inspired by the softness of sorbet tones, whipped textures, and sugar-dusted moments. Think dewy skin, pastel lids, and gloss that catches the light just right. It’s playful, feminine, and always a little bit ethereal.

The It Icon believes in:

• Skin that looks kissed by clouds

• Hair that moves like it just caught wind

• Makeup that whispers, not shouts

• Self-care that looks like lounging in linen and sipping something floral

She romanticizes her life through light. And her beauty ritual is an extension of softness—not performance.

✦ That Icon Language: Bold, Velvety, and Sensually Composed

She is the velvet hour. The after-dinner stare. The softness that makes us hold our breath.

That Icon or Baciata (Italian for “kissed”) language is depth, warmth, and low-lit glamour. Think rich lips, warm-toned blush, glowing collarbones, and a gaze that’s part mystery, part memory. This is for the girl who knows her power—but doesn’t need to use all of it at once.

The That Icon believes in:

• Skin that glows like candlelight on skin

• Liner that frames more than it defines

• Fragrance that lingers like a secret

• Self-care that looks like slow jazz, red nails, and quiet evenings in silk

She romanticizes her life through shadow. And her beauty ritual is an art of seduction—even if the only person watching is her.

✦ It’s Not One or the Other—It’s a Conversation

Here’s the truth: We don’t have to pick.

Some days we’ll want to be kissed by sunlight (It Icon). Some days, we’ll want to be kissed by the dark (That Icon). One is the slow sip of a peach spritz. The other is the last glass of red wine. One gets us compliments. The other gets us remembered.

And both are allowed. Both are divine. Both are us.

✦ Which One Are We Today?

We don’t need a signature look. We need a signature intention.

So the next time we get ready, let's ask ourselves:

→ Am I in the mood to float? Or to smolder?

→ Do I want to feel airy and sweet—or rich and magnetic?

→ Do I need lightness—or depth?

Because whether we choose It Icon or That Icon, we’re not changing ourselves. We’re just speaking our femininity in a different dialect. And in this community, we’re fluent in both. We're Misters!